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Mass Media

The Mass Media

News travel faster today than ever before. We see, hear and read more about world events than any other generation in history. Radio, newspapers, TV - nobody can live without them. But today also the Internet has become very important for business. The mass media play an immensely important part in modern society as a source of information and entertainment. In former times people generally found out what was happening in the world via the press, nowadays the main sources of information for most of us are TV, radio and the internet.

But what is the media?

Media is the plural of medium, which means a channel through which information is transmitted. But that's not very exact. It doesn't tell us what kind of channel or what kind of information. For example: are TV advertisements a part of the media? Some people say yes, others say no. And what about films, novels or songs? If you include all of them, a list of the media looks like this: advertising, book publishing, cinema, newspapers, magazines and comics, radio, TV, video. But if you limit your definition of information to facts, the list becomes shorter: The Press, Radio and TV. These are the news media which tell us, day by day, what's happening in the world.

How free is the media?

Well - it varies from country to country. In some cases there are very few limits on what journalists can report. Other governments are slightly less liberal. And then there’s a third group of countries which control their media very strictly. In cases like this, broadcasters and journalists who break the law are frequently sent to prison or sometimes even killed e.g. in Serbia-Montenegro, the Iran and the Ukraine.

What is news and how is it collected?

Several factors make a good newspaper story. First - obviously- it must be NEW. But since TV can react so quickly, this is often a problem for newspapers. They usually respond to it in one of these ways:

Ü By providing extra detail, comment or ba...

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